HOOK · 0101
BRAND CREATIVES · AD CREATIVE SYSTEM
Creative is the lever. Most brands pull it last.
Targeting is automated now. The creative is the targeting.
Book Your Free Strategy CallNo commitment. 30 minutes. Straight talk.
CREATIVE SYSTEM
TESTING7dRead a winner
3×3Hooks × formats
BRIEFED FROMLiveAccount data
15-DayPerformance guarantee
THE PROBLEM
Your creative caps your ad account.
Targeting is automated. The ceiling is the creative itself.
Creative impressionsWhat Meta + Google served on your behalf
100%
↓₹38. Scrolled past in 3 seconds. No hook.
First-frame hookViewer stopped the scroll past the first frame
62%−38%
↓₹24. Message buried at 8s. Viewer drops mid-roll.
Mid-roll watchWatched past the mid-point, message landed
38%−24%
↓₹16. Weak CTA. No follow-on creative variant.
Click-throughTapped through to the product page
22%−16%
↓₹12. Landing page mismatches the ad. Trust drops.
PurchaseClosed the buy decision the creative opened
10%−12%
Creatives that convert~10%₹10 of every ₹100 in ad spend actually closes
THE CREATIVE WALL
What one test batch looks like.
STATIC02
Static set
ProspectingUGC03
UGC video
Cold prospectingVIDEO04
Problem · solution
Mid-funnelOFFER05
Offer angle
ClosingHOOK · 0206
Aspiration hook
Cold prospectingCATALOGUE07
Catalogue feed
RetargetingHOOK · 0308
Social-proof hook
Mid-funnelSame product. Parallel formats and angles. Read in seven days.
THE CREATIVE SYSTEM
A working system. Not a content factory.
01
Account researchData, not a mood board
02
Hook matrixThree angles per concept
03
Weekly testingIn parallel, read fast
04
Scale winnersRotate before fatigue
HOOK TEST MATRIX
Same product. Nine ways in.
Three hooks × three formats × three CTAs. One winner reads in seven days.
XHOOK
YFORMAT
ZCTA
01
Problem firstFStaticCShop now
02
Problem firstFReelCTry it
03
Problem firstFUGCCOrder
04
AspirationFStaticCShop now
05
AspirationFReelCTry it
06
AspirationFUGCCOrder
07
Social proofFStaticCShop now
08
Social proofFReelCTry it
09
Social proofFUGCCOrder
Winner scales. Losers feed next batch.
THE DIFFERENCE
Design agency vs creative operator.
Design agency
Creative operator
Brief starts from
A mood board
Account data
Briefed for
Brand feed looks
Net margin
Cadence
Monthly batch
Weekly tests
Fatigue
Reacts after drop
Rotates before
15
15-DAY PERFORMANCE GUARANTEE
50% advance on signing. 50% due at day 15. Only if you want to continue. Full refund of your advance if you don’t. Month-to-month. No lock-in.
PRICING
Priced as an add-on. Or briefing-only.
An add-on to an ads engagement. Not a standalone studio.
GRAPHICS / STATIC
₹10,000/mo
- Static sets + social graphics
- Briefed from account data
- Weekly testing cadence
- Hook-first structure
REELS / VIDEO
₹15,000/mo
- UGC-style + performance video
- Hook scripted to first 3s
- Platform-native, mapped to funnel
- Weekly testing cadence
BRIEFING-ONLY
₹5,000/mo
- We write the performance briefs
- Your team produces
- Strategy without production cost
- Runs with your media buyer
Add-on to an ads retainer. Included for Profit Partner clients.
BEFORE YOU BOOK
Before you book.
Produce or just brief?
Both. Full production or briefing-only.
How many per month?
15–20 concepts, tested weekly.
Within brand guidelines?
Yes. Acquisition inside your identity.
Need an ads retainer?
Add-on; briefing-only can run solo.
Creative is the lever. Most pull it last.
We take 4 new brands per month. Book a call. We review your current creative against what is converting on Meta now.
No commitment. 30 minutes. Straight talk.