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CASE STUDY · IN-HOUSE BRAND · MEN'S ETHNICWEAR
CASE STUDY · IN-HOUSE BRAND · MEN'S ETHNICWEARJaipuri Dhaaga: ₹37.7 L in One Month.
Our second in-house brand — premium men’s ethnic, built alongside Jaipur Blossom on the same operating discipline. A real 30-day snapshot of the account.
₹37.7 L
Total Sales · 30 Days
₹52.5 L gross. Net sales ₹37.7 L.
₹52.5 L
Gross Sales
In a single 30-day window.
1,774
Orders
1,350 fulfilled in-period.
₹2,957
Average Order Value
Premium men’s ethnic ticket.
13.16%
Returning Customer Rate
Repeat demand inside one month.
THE RECEIPTS
Real Dashboards. Real Numbers.
What the account actually looked like. Pulled straight from the platforms the work ran on.
THE BRIEF
A Second Brand. Same Discipline.
Pain 01
DISTINCT POSITIONING
A higher ₹2,957 AOV men’s line — different buyer, different price point from Jaipur Blossom, run on the same system.
Pain 02
COD CATEGORY
Premium men’s ethnic carries the same COD + RTO exposure that every BN play is built to handle.
Pain 03
PROVING REPEATABILITY
The point of a second in-house brand: prove the playbook isn’t a one-brand fluke.
THE SYSTEM
The Playbook, Ported.
01
META ACQUISITION
Bestseller-led creative (the Rupal fully-stitched set among the movers), cold → retargeting, tested weekly.
02
CRO + AOV
PDPs built for a premium ticket — fabric and craft storytelling that supports a ₹2,957 average order.
03
PROFIT REPORTING
Same Margifi WhatsApp brief, same net-margin-per-order discipline as the flagship.
WHAT MOVED
A ₹37.7 L Month, By the Numbers.
Total Sales · 30 Days
₹37.7 L
₹52.5 L gross. Net sales ₹37.7 L.
Gross Sales
₹52.5 L
In a single 30-day window.
Orders
1,774
1,350 fulfilled in-period.
Average Order Value
₹2,957
Premium men’s ethnic ticket.
Gross ₹52.5L · Discounts ₹64.4K · Returns ₹14.1L · Net sales ₹37.7L · 1,774 orders · ₹2,957 AOV
“Our second brand runs on the exact system we sell. ₹37.7 L in a month at a premium ticket is the receipt.”
· Bizgrowth Ninja · Operating TeamBOOK A CALL
Your Brand Has the Same Levers. Most Just Haven't Been Pulled Yet.
We take on 4 brands a month. If your numbers look anything like what you just read, the next 30-minute call is free and the work gets quoted on the call. Not chased over email.