← All Case StudiesCASE STUDY · MEN'S ETHNICWEAR · META + CRO
Riwaaz Kurta: ₹2.54 Cr in 8 Months.
A men’s kurta brand with strong product and a COD-first audience. We built the acquisition system and the RTO controls to scale it past 17,000 orders in eight months.
₹2.54 Cr
Total Sales · 8 Months
₹3.19 Cr gross. Net sales ₹2.41 Cr.
₹3.19 Cr
Gross Sales
Across 17,334 orders.
17,334
Orders
12,123 fulfilled in-period.
₹1,841
Average Order Value
Premium men’s ethnic ticket.
11.32%
Returning Customer Rate
Repeat demand in a men’s category.
THE RECEIPTS
Real Dashboards. Real Numbers.
What the account actually looked like. Pulled straight from the platforms the work ran on.
WHERE THEY STARTED
Strong Product. COD Exposure.
Pain 01
COD + RTO EXPOSURE
Men’s ethnic at ₹1,800 AOV is a COD-heavy, return-prone category. ₹70.5L of returns ran through the account and had to be contained.
Pain 02
CREATIVE FATIGUE
A narrow hero range (print kurtas) fatigues fast on Meta without a steady test pipeline.
Pain 03
PREPAID GAP
A near-all-COD book meant maximum RTO risk and slow cash flow.
THE WORK
Hero Prints. Funnel. RTO Control.
01
PRODUCT-LED CREATIVE
Hero prints (the Yellow Bird-Print Kurta and similar) turned into scroll-stopping video + static, tested weekly.
02
FULL-FUNNEL META
Cold prospecting into retargeting, budget weighted to the ad sets returning margin, not clicks.
03
RTO CONTROL
WhatsApp COD confirmation within minutes, address validation, and prepaid incentives to shift the order mix.
04
DAILY NUMBERS
Margifi WhatsApp brief — ROAS, CAC, RTO cost, net margin — every morning.
WHAT MOVED
17,334 Orders in Eight Months.
Total Sales · 8 Months
₹2.54 Cr
₹3.19 Cr gross. Net sales ₹2.41 Cr.
Gross Sales
₹3.19 Cr
Across 17,334 orders.
Orders
17,334
12,123 fulfilled in-period.
Average Order Value
₹1,841
Premium men’s ethnic ticket.
Gross ₹3.19 Cr · Discounts ₹7.5L · Returns ₹70.5L · Net sales ₹2.41 Cr · Total ₹2.54 Cr · 17,334 orders
“Bizgrowth Ninja scaled us fast without letting returns wreck the margin. The daily numbers meant we always knew exactly where we stood.”
· Founder, Riwaaz KurtaBOOK A CALL
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